What is Lead Generation?

The term lead generation has started to be used more and more often in digital marketing and practically focuses on finding, attracting and converting ordinary users into customers using specific digital strategies. To put it as simply as possible, lead...

November 29, 2022

B2B Growth Marketing Lab

Brand Awareness in B2B: How to use it correctly!

The majority of the goals that B2B companies set when designing their digital marketing plan are around sales & lead generation, these actions must have a strong “foundation” to bring the desired results. As the potential customer moves from the...

November 29, 2022

TikTok: Firework or powerful tool for your business?

Digital Marketing Lab

TikTok: Firework or powerful tool for your business?

What is TikTok? And why should your business make its presence felt on this highly “addictive” video platform? With over 2 billion downloads, TikTok is undoubtedly one of the leading social media platforms and this couldn’t go unnoticed by brands...

November 29, 2022

B2B Growth Marketing Lab

YouTube ads for B2B businesses

Companies operating in B2B sectors often consider video a secondary medium and do not invest much in their respective communication channels and more specifically in YouTube. And yet! Their audiences expect more and more visualized information in the form of...

November 29, 2022

B2B Growth Marketing Lab

LinkedIn B2B Strategy in 4 steps!

Why does LinkedIn strategy matter? What differentiates LinkedIn from other social media channels is the possibilities it offers for B2B companies that choose it as part of their digital marketing strategy. The largest percentage of potential B2B customers who are...

November 29, 2022

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