When considering which digital platform is right for promoting your business, Instagram might not be your first thought. Yet, Instagram is a powerful digital platform/tool that if the business leverages it correctly, it can take off! Instagram has a more human-centric approach than other digital media. It offers a sense of “interacting” with a human being rather than just a strict company or business and this is a big advantage of Instagram for businesses. It is a fundamentally visual platform, we would say, which provides an opportunity for companies to showcase their personality, their human side and their connection with their audience. According to WebFX, 80% of Instagram users who follow corporate accounts tend to search what companies are doing. Still, it offers the ability to cultivate relationships with existing customers, and also develop an entirely new audience on your account. But to be considered a successful social media presence, there needs to be a comprehensive strategy in place. The Digital Marketing Experts at AstroLabs offer 5+1 Instagram Marketing tips for your B2B business to increase brand awareness and engagement by implementing the right marketing strategies.

In today’s article, we’ll mention some successful strategies of this kind that apply to B2B businesses. Let’s check them out!

These are the 5+1 Instagram Marketing Tips for B2B businesses:

Create a short but comprehensive Instagram bio: The Instagram bio, the short description that appears on your Instagram profile and is the first impression of your business to the user. Think of it as the about us on your website, but the information needs to be rendered in 150 characters in a creative and direct way. It’s important that the Instagram bio contains the following:

- Tagline/Slogan.
- A brief description of what you do.
- Your mission.
- Possibly also the year of establishment.
- Corporate
- Some emojis that fit your brand.
- Add a link to your website and other social media.
- Add information such as location and contact details. (phone and email).

Use the right hashtags to attract new audiences:
You can’t have an Instagram account without hashtags! Let alone for B2B business accounts. For B2B businesses, a mixture of branded hashtags, corporate hashtags and content hashtags is recommended. Branded hashtags encourage the audience to use them when they post something related to your business. Still, branded hashtags categorize your content, especially if you have multiple categories, business segments, products or services. On the contrary, non-branded hashtags, which can be content hashtags, which are chosen each time depending on the content posted connect your content to a larger topic on Instagram and this offers the potential for greater exposure to new audiences.
In March 2018, Instagram offered the ability for hashtags to appear as links in the bio. So use your main company hashtag in your Instagram bio to encourage your audience to use it in turn in their posts.

Extra tip: In each post, use 3 to 5 hashtags. This is the ideal number.

Time to show off your space and your corporate culture!
There’s nothing better for content than using Instagram to showcase your workspaces, your business location, your meeting rooms, your workshops or even moments with your colleagues. Still, and posts with the company team who have gathered for lunch. With this behind-the-scenes exposure, you’re succeeding in showcasing your company culture to the public, and as mentioned above, you’re creating a more human-centric approach to your brand.

Use user-generated content (UGC).
By promoting your business through branded hashtags, the audience will start using them. User-generated content (UGC), which is user-generated content related to your business, is very important as it highlights the loyalty that the audience has with you and this adds significant credibility to your B2B business.

Promote the events and the exhibitions you participate in!
Many B2B companies take part in several events and exhibitions to promote their business to new audiences. When attending, we suggest you promote any participation through Instagram.
To increase awareness in the publications of the events or exhibitions you are going to participate in, it is important to follow these tips:

- Tag the organisers or sponsors of the event in the descriptions of the publications.
- Look for the exact hashtags of the event to add to your posts.
- Also add the location of the event.

Another extra tip, if you are going to participate in a big event or exhibition, is to consider working with an influencer or brand ambassador, in order to get more exposure by highlighting the actions of your employees and the participants of the exhibition in general. Organisers will be thrilled to see how attendees interact with them on social media. It is very important to gain their attention with mentions and hashtags.

Create Instagram Lead Generation Ads
We know that Instagram “favors” more content from friends and family and not so much from businesses. Nevertheless, the app offers the possibility of ads so that businesses can “serve” its message to a targeted audience. The Instagram platform, based on topdesignfirms.com, collects about 70% of personal data, and this is how the platform projects advertising to the right audience. With Lead Generation campaigns, your B2B business can reach the right audience and also generate potential customers who are interested in your products or services.

In today’s business reality, promoting your business on Instagram is an integral part of an effective digital strategy. With the help of the above 5+1 tips from AstroLabs’ Digital Marketing Experts, you can leverage Instagram as a powerful tool to promote your B2B business.

Don’t forget that Instagram is not just a platform, but an opportunity to connect with your audience, showcase the human side of your business and gain their trust and interest. With the right approach, Instagram becomes a powerful tool that can skyrocket the success of your B2B business. Good luck!