5 Email Marketing Tools to Take Your Profits to the Next Level

When a user subscribes to your newsletter, they are not just interested in receiving emails. They are interested in your brand itself. Designing the right mail marketing campaign can bring your prospective audience closer than ever to your business and...

November 29, 2022

Digital Marketing Lab

Facebook-F8

The future is private…and very interesting! Facebook F8 is the annual conference organised by Facebook, in the city of San Jose, California’s Silicon Valley. It is the biggest event of the year for Facebook. The conference showcases the global community...

November 29, 2022

Digital Marketing Lab

What is the Digital Marketing Funnel?

The world of digital marketing is full of buzzwords, designed more to impress than to channel the necessary, concentrated knowledge to the uninitiated in the ever-expanding digital landscape. Digital Marketing Funnel is definitely not one of those buzzwords. On the...

November 29, 2022

Digital Marketing Lab

Google Ads or Facebook Ads

Google Ads or Facebook Ads: which advertising platform is right for your business? When it comes to paid digital advertising, both Google Ads and Facebook Ads are the biggest players in the market. But how can a business know which...

November 29, 2022

12 easy SEO steps to optimize your website

Digital Marketing Lab

12 easy SEO steps to optimize your website

We all want to see our own page appear at the top of Google searches. But how can we achieve this? According to Google’s statistics, there are more than 2.2 million searches every day, so the competition is strong and...

November 29, 2022

Digital Marketing Lab

Lost in the world of Social Media?

The term Social Media refers to the means of interaction and communication of groups of people through online communities. Year by year, social media is growing and the battle is getting even fiercer for a piece of the public’s “pie”....

November 29, 2022

Interpret your website’s Google Analytics correctly

Digital Marketing Lab

Interpret your website’s Google Analytics correctly

Google Analytics is one of the leading platforms for tracking and analysing your website traffic. It provides important information about who is visiting your website, as well as providing important data such as what the visitor saw on the site...

November 29, 2022

7 Facebook ad mistakes that waste your budget

Digital Marketing Lab

7 Facebook ad mistakes that waste your budget

Facebook’s ad platform is almost a decade old and over time it has changed a lot. As best practices are constantly changing and new features are constantly being added, it’s easier than ever to make a simple mistake that could...

November 29, 2022

What is Social Proof and 6 ways it can boost your business goals

Digital Marketing Lab

What is Social Proof and 6 ways it can boost your business goals

What is Social Proof? Social Proof, or Social Proof, is the phenomenon of consumers adapting their behaviour to what other people with similar consumption habits do. Think of it like this. When you see large numbers of people waiting in...

November 29, 2022

Digital Marketing Lab

Social Media: from Like to Profit

What draws us to social media to the point of “addiction”? Or is it all in our minds? And yet it’s quite real and we can take advantage of it by representing our brand or business well. All thanks to...

November 29, 2022

1 2 3 4 5