Content Marketing
The creation of original and specialised content to attract a targeted audience.

What is it

A strategic marketing approach that focuses on creating and distributing valuable, relevant, useful and consistent content to attract and retain a clearly defined audience, resulting in the achievement of strategic objectives and increased profitability.

Formulating a Content Marketing Strategy helps significantly in improving the image of the company as it creates a common tone of voice, a common line across all internet channels. It also increases customer trust in it through content that shows its expertise and competitive advantages.

Content Marketing, contributes to the increase of awareness and credibility of the company and places it as the first choice in the mind of the customer for a future purchase. In this way it achieves the creation of a loyal audience, increase in traffic, profitability and cost savings as content is now a source of profit.

What it includes

The content produced by the Astrolabs Copywriters team for digital marketing activities is divided into the following categories:

  • Website: The properly structured content of a website is fundamental to the proper presentation of the company and the promotion of its products and services.
  • Blog: The production of blog posts (articles) with content relevant to the subject of your business, contributes to the SEO (Search Engine Optimization) of the website and affects the ranking in Google search results. It also shows the expertise and increases the loyalty of the audience towards it.
  • Campaigns PPC (Google Ads & Social Ads): Google places particular emphasis on the relevance of the ad’s content to the landing page. Similarly, Facebook allows micro-targeting of the audience a business is targeting as well as creating custom audiences based on their interaction with the business.
  • Εmail Marketing: In email marketing campaigns, copywriting and content, as a whole, play an important role in encouraging customers to buy.
  • Social Media Posts: The process of copywriting in Social Media Posting is a part of the company’s overall Digital Marketing strategy so that the communication to the public is targeted and serves its goals.
  • Special cases: Since the Digital Marketing Strategy has resulted in the need for the use of additional channels such as Video, Podcasting, Infographics, Ebooks, then the copywriters produce the appropriate content always in accordance with the overall strategy.
tip-from-the-experts

Content Marketing is an important part of a Digital Marketing Campaign and in order to be properly implemented, in all its variations as presented above, it must be included in the comprehensive research that precedes the preparation of the Digital Marketing Strategy.

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