Email Marketing
A powerful marketing channel to enhance the company's image and customer relations.

What is Email Marketing

Email Marketing is a channel that enables businesses to communicate targeted content to an audience that has expressed a relevant interest in the activities of the business.

It is a successful strategy for reaching the public and increasing the profitability of a business.

Despite the rise of Social Media Platforms, users are using email more than other platforms with the number growing significantly every year.

According to research, there are currently around 4.3 billion daily email users, which is expected to reach 4.6 billion by 2025. While the e-mails sent and received daily, currently total 306 billion, they are projected to reach 376 billions within the same time frame.

Based on the above percentage, Email Marketing is the surest way to provide timely information and display targeted messages through personalized email campaigns. Through this, strong connections are created without the reach being affected by algorithm changes as in Social Media Platforms.

This way, the business engages in a continuous dialogue with its audience, achieving an increase in targeted results, enhancing brand awareness, and building a loyal customer base (Customer Loyalty).

What's included

Newsletters: are informative emails sent on a regular basis to the company’s mailing list and have a specific subject matter, usually to inform customers about the latest corporate/commercial developments that concern them.
Transactional Emails: the continuation of the dialogue with the customer after a purchase is completed. These mails are sent following specific customer actions, such as a sales confirmation. Due to their very high open rate, they serve as an excellent jumping point for the immediate promotio of the company’s next actions.
Automated Email Marketing: following specific actions taken by the audience after an online interaction with the business, automated communication is possible in order to provide a more personalized and optimized experience.
Re-Engagement E-mail Marketing: re-engaging registered users on the company’s mailing list. Through specially designed e-mail content, we aim to re-engage with the audience (e.g. inactive users) in order to get them to return to our site and receive the corresponding purchase actions we want.

E-mail Marketing includes

The implementation of an email marketing strategy
The design and implementation of templates, based on the objectives set in the strategy
The management of the contact list and its separation into individual lists based on user interests, according to the strategy
The creation and sending of newsletters
The reporting after they are sent