When the question is "Are meat products an interesting topic?", our answer is "Of course they are"!
"Allantika Passias" was found in 1990 in Thessaloniki. Passias family’s love and dedication to cold cuts’ production along with the consumers’ demand for high quality products, led to the company’s establishment which became the first cold cuts industry in Northern Greece.
Using social media to talk to millennials.
- They are considered to be today’s tastemakers
- They use technology to decide what they will eat and buy
Content Strategy was based on current food and lifestyle trends and the goal was to show that, although mass-produced, "Allantika Passias" products are "sophisticated" products.