The love for the wonderful creatures and the will for a different and entertaining space created the unique "THE PET MART". A friendly and high aesthetic environment, distinct from everything else. The “THE PET MART” came to our agency to increase brand awareness while also boost foot traffic to their physical store.
Inspired by the popular Greek television show GNTM, we started an engaging campaign turning potential customers’ beloved fluffy pets to “next dog models”, GNDM. Audience loved it, we loved it and dogs loved it too. Win-win-…woof deal.
Pet parents love to share cute pictures of their pooches online. We know that, because we are pet parents too. Why not make these parents proud and have their babies on a calendar? How we did it? We started a contest by asking for pictures of their pets and the acceptance was a success. We received over 120 pictures on the comments section and over 300 reactions on the whole post. It was a joyful and fruitful campaign.
GOLDIE THE MASCOT
Social Media Take Over By Goldie We came up with the idea that Goldie should take control of the social media platforms. All posts are uploaded as if Goldie is posting them. The audience is taking a tour in the store while at the same time is getting familiar with Goldie and her shenanigans. Now people love her and call her the best tour guide in town.