Case Studies
Zafeirakis Screws

Zafeirakis Screws has been active in the screw and industrial goods industry since 1970.

Having an established physical presence through 3 stores across Greece, the company wanted its online presence to similarly reflect the level of its products and services.

Results

0 %

Increase in profit

0 %

Increase in registered users

0 %

Increase in orders through Social & Google Ads

Methodology

The client’s goals included increasing brand awareness, sales and also, training of an individual within the company who would be responsible for managing their digital marketing departmet after our efforts were completed.

With a corporate website and an e-shop at their disposal, we had to consider a unique customer journey to ensure that the right audience not only reached the client’s touchpoints (websites, social media, newsletters, etc.) but also received a comprehensive user experience that left them satisfied and positively inclined towards future purchases.

To achieve this, the Digital Marketing team of AstroLabs, developed and implemented a 6-month 360 Digital Marketing Strategy that included:

Following an evaluation of the two websites, we proposed and redesigned significant portions of the homepages and internal pages, focusing not only on SEO optimization but primarily on enhancing the user experience.

To ensure that Zafeirakis Screws' visual communication is recognizable across all of the company's channels, we developed brand communication guidelines to maintain creative consistency and enhance brand recognition.

Even though the company's social media channels were active, the creative content lacked enough "impact" for the audience to remember, and the topics were almost exclusively product-focused. After conducting relevant research, we enriched the social media post content with themes aligned with the company's objectives.

The image of Zafeirakis on Social Media changed:

The company's huge range of products caters to a broad spectrum of professionals. Since email is one of the channels with the highest conversion rates, we aimed to ensure that those receiving e-mails in their inbox received only relevant updates.

We achieved this by building categorized mailing lists from website visitors. As a result, our email marketing campaigns were no longer generic but personalized based on the professional sector indicated by the registered users.

By using a combination of social media ads & google ads, along with continuous optimizations, we achieved an increase not only in website traffic but also in other key usage metrics such as time spent on site, phone calls, and most importantly, sales growth.