Inbound Lead Generation
Reaching a targeted audience through the creation of targeted content

What is Inbound Lead Generation

Inbound Lead Generation is a strategy of reaching potential customers through the creation of targeted content that aligns with the needs of this audience. It inspires long-term relationships with customers as well as an increase in customer loyalty to the brand.

Potential customers decide to become customers of the business because it provides them with solutions to their problems. That’s the purpose of inbound marketing – to generate new leads for the business by providing content that meets those needs.

These solutions can be tailored to each platform with the main purpose of reaching potential buyers at different stages of the buying cycle. The aim of the above is to push the prospective customer into action – starting a two-way relationship that ultimately results in a sale.

What's included

Inbound Lead Generation has grown in popularity in recent years, especially in the B2B space, as B2B customers prefer to do their own research on products and services before contacting the salespeople and checking how – when to interact with the company in question.

Inbound Lead Generation is the opposite of Outbound Lead Generation, where the company distributes content to attract potential customers. In the case of Inbound Lead Generation, potential customers are the ones seeking solutions and approach business that can offer them. The content is what differentiates the business from the competition and attracts high-interest leads. 

Inbound Lead Generation in the 3 stages of the buying cycle:

  • Attract – Approach: the aim is to attract the target audience by using specialized content such as social media posts and specialized articles that will highlight the company as a trusted advisor they will want to work with.
  • Engage – Interaction: presenting information and solutions that are aligned with the problems and goals of potential customers, so that they can identify the company and its products and services as the solution they need. Using Marketing Automations and workflows, the most appropriate content can be directed to the audience depending on the stage of the buying cycle they are in.
  • Delight – Maintaining Customer Satisfaction: Through better assistance and support, the chances of converting potential customers into long-term and loyal customers are increased. By using questionnaires, chatbots, email marketing and social media listening techniques, the goal is to better support customers, receive feedback, track their interactions with the company and create – maintain customer loyalty.
tip-from-the-experts

Inbound Lead Generation makes the company more attractive to customers because it does not give the impression of a sales push. The content provided through Inbound Marketing is educational, interactive, and more welcome by consumers, helping to build the businesse’s expertise. 

When implemented correctly, Inbound Marketing can perform dramatically better than traditional marketing. Inbound Marketing is a good investment that will bring long-term results as it is based on organic actions. It is more cost-effective yet more efficient, attracting the right potential customers and creating a trusting relationship with the business in question. Combining it with Outbound Lead Generation tactics helps in the overall growth of a business by attracting new customers and interacting with them in a targeted manner.

Attract
the right customers for you

Let's get started

Tools
We use the best sales
and marketing tools

You have come this far on your own.
Let's rise together.

Are you ready to upgrade your business through B2B Growth Marketing actions specifically designed for you?

Book a meeting with a B2B Growth Marketing Expert at AstroLabs now to learn how you can immediately improve your online presence.

Fill in your details
and we will call you!