Search Engine Optimization
Increase quality traffic through organic search engine results.
What is Search Engine Optimization
Search Engine Optimization (SEO) is the process of optimizing a website by applying specific techniques in order to achieve better organic rankings on search engine results pages and increase its traffic.
Organic rankings or organic results are the unpaid – advertised results that result after the evaluation of the website by the respective search engine.
Why it is necessary
Utilizing a SEO strategy gives the business significant opportunities to appear to potential customers who are actively seeking content about the products or services it offers. This is achieved through improved search engine rankings, leading to an increase in organic website traffic.
Google uses algorithms that incorporate over 200 factors for evaluating websites. These factors “score” the actions taken both on on-site and off-site.
To achieve increased visibility, traffic to the site, and profitability, a comprehensive strategy is needed that includes the implementation of techniques across the entire spectrum of SEO.
What's included
On-site SEO strategy
- Keyword research & competition analysis
- On-page factors health-check & ranking parameters and more specifically: site URL structure, duplicate content, Headings, Meta-descriptions, Page Titles, Canonical Tags, website images, site architecture and internal links
- Technical SEO (website audit, robots txts, sitemaps etc.)
- Optimization Core Web Vitals & loading speed
- Creation of Blog Posts and development of a Marketing Plan
- Local SEO & Google Business Profile optimization
Off-site SEO strategy
Deals mainly with links and backlinks to website content and other content related to the business.
- Outreach: Creating links to the brands, content and information on the site.
- Content Marketing: Post content on other related sites that link to the site.
- Check of the backlink profile of the website and complete off-page health check
A SEO strategy is an investment. It takes a long period of time to optimize but has the potential to have a long-term impact on your organic results. While with PPC advertising on Google and Facebook the volume of inbound traffic remains constant, in SEO the volume of traffic month after month cumulatively increases.
This is because quality SEO results in higher and higher organic Google rankings for more and more keywords.
Increase your site's organic traffic and ensure quality leads
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