Paid Lead Generation
Attracting prospects and converting them into someone who has an interest i your company's products and services

What is Paid Lead Generation

Paid Lead Generation is the method used to attract leads (targeted messages of high interest) in combination with the use of PPC (pay per click) advertising channels. The display of paid ads can be done through Google Search, Facebook, ad networks and many other paid sources that can provide high targeted traffic.

PPC campaigns provide the opportunity for advanced audience targeting. With these options, targeted ads can be created that can focus on potential customers of high interest to the business in question.

Also, among the advantages of this method is the speed of results, as compared to SEO practices, the outcomes are more immediate, and there are opportunities for instant optimization of actions.

What's included

Landing Page: Implementation of specialized landing pages that include, graphic design, text writing, page development, creation of automations and autoresponders, in order to spark the interest of potential customers.
Google Ads: With Search campaigns, the business appears to an audience that has shown interest in specific services and products. This results in attracting an interested audience that is closer to conversion and leads to the generation of new leads.
Social Ads: Through the advertising campaigns in social ads, it is possible to reach a targeted audience that has expressed interest in the products or services of the business in question. Accordingly, it leads to the generation of new leads.
Lead Form Extensions: advertising platforms (Google, Facebook, LinkedIn, etc.) provide the ability to create detailed lead forms directly within the ad, which increases the likelihood of capturing a lead as users don’t need to navigate to another page.

It is an excellent method, with very good results, provided that the appropriate target audience data has been accurately defined and that measurable goals have been set.