Case Studies
Mother2be

Mother2be is a Greek online store, fully specialized in fertility testing products, such as high quality pregnancy tests and ovulation tests. The store is aimed at women and couples. Since 2010, it provides a wide range of products at affordable prices and it has been handling large quantities of orders.

Mother2be, approached the AstroLabs team with the goal of creating and implementing a new e-shop that meets the standards of a modern online store. The requirements included an easy-to-use management interface, optimized loading speed, and the ability to implement a loyalty system for customers.

Results

0 %

Increase in brand awareness

0 %

Increase of the time spent by the users

0 %

Increase of loyalty

0 %

Increased sales through e-shop

Methodology

The team of specialized developers at AstroLabs implemented the new e-shop, which is undeniably a key tool for both the comprehensive presentation and sale of mother2be’s products, as well as for highlighting its ctivities. The objectives of this project were:

Immediate and significantly faster communication with e-shop visitors and customers through a fully functional and well-designed interface.

The operation of a powerful software system resulting in the support of a wide range of products.

The implementation of Upselling & Cross-selling policy in order to increase sales.

Providing high-speed navigation capabilities to ensure easy browsing for users on the e-shop.

Through the implementation of the e-shop, using Prestashop as a content management system (CMS), we managed to achieve all the objectives and create the basis for even more optimizations.

What is Prestashop?

Prestashop is an open source e-shop content management system (CMS), which is written in PHP and supports MySQL databases. It is a universal solution that can be customized to optimally serve the needs of large, medium and small businesses.

Some of Prestashop’s features include unlimited product and category listings, multi-store management and high-speed navigation. Prestashop even has inventory management features such as tracking and out-of-stock notifications, as well as customer, sales and order statistics.