Case Studies
Veta Accessories

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Veta Accessories is a continuously evolving and growing business in the fashion industry, operating since 1990. It has experienced high demand due to its unique collections and wide range of bags and accessories.

Veta Accessories approached AstroLabs in 2018, seeking ways to enhance and updgrade its online presence. Through its collaboration with AstroLabs, the company aimed to increase brand awareness, grow its social media page followers and boost sales. 

Results

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Increase in Facebook & Instagram impressions

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Increase in Instagram Followers

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Increase in users who frequently engage with the newsletter.

Methodology

In 2018, the AstroLabs team developed a Digital Marketing Strategy and initiated Social Media Management and Email Marketing actions to achieve the aforementioned goals. 

On Social Media, the objective was to build a strong presence by organically connecting with potential customers and creating an active audience on Facebook and Instagram pages.

The Email Marketing efforts were aimed at increasing sales among the existing customer base. 

In order to achieve the business objectives of Veta Accessories, we gathered the necessary information about the brand, conducted an extensive competitive analysis, and created an action plan. This included defining the marketing personas and the tone of voice the business should adopt. 

Although the company's social media channels were active, the creative content did not present the products in a modern way and lacked aesthetic appeal. Since these products are closely linked to aesthetics, style and fashion, their presentation on social media needed to communicate these qualitites. Through the Social Media posting strategy, we meticulously defined the themes, content of the posts, material mechanisma, hashtags and posting frequency to achieve the company's goals. 

The image of Veta Accessories on Social Media has changed:

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Our goal is for the business to maintain a continuous dialogue with the customer, who has already expressed interest in receiving updates. Additionally, we aim to achieve an increase in targeted results, enhance brand awareness, strenghten customer loyalty, and create a loyal customer base that consistently chooses the brand for their purchases. 

For Veta Accessories, we utilized newsletters sent at a regular frequency to the company's mailing list, each with a specific theme. The purpose of these newsletters is to inform customers about the new collection, recent arrivals and seasonal offers. 

The image of Veta Accessories has changed:

Results

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