Case Studies
Emfasis Education Group
The Emfasis Education Group or EMFASIS for short was founded in 1999 by Menandros Emfietzoglou and since then it has been operating according to the standards of prestigious European Colleges, with hundreds of students, many of whom are now successful professionals-scientists. EMFASIS is an educational preparation centre for candidates who want to study Medicine, Dentistry, Pharmacy, Veterinary Medicine, Polytechnic studies at undergraduate and postgraduate level in some of the most prestigious and historic Universities in Europe.
In order to increase targeted traffic to the website, as well as to attract messages and contacts from people interested in studying abroad, EMFASIS turned to AstroLabs for the implementation of a specific strategy.
Results
Keywords on the 1st page of Google results
Traffic comes from Paid & organic users
Increase in traffic over a four-year period
Methodology
The AstroLabs team implemented a Search Engine Marketing strategy with the implementation of SEO and PPC Search Ads Campaigns.
Through the SEO strategy that we implemented, we proceeded to optimize the website with on site and off site actions, aiming to increase the number of impressions of the website in keywords - phrases related to consulting services and education for studying abroad. The first results started to appear gradually after the first semester and today emfasis.edu.gr has rankings on the 1st page of Google results in more than 525 keywords.
In order to appear in as many user searches as possible, but also to achieve multiple results on the first page of Google results, we proceeded with the implementation of Google Search Ads campaigns. Search campaigns were enriched with RLSA (Remarketing Lists for Search Ads) as well as Display campaigns were implemented in Custom Audience with competition targeting and Remarketing for audience retargeting. Finally, depending on the seasonality of the campaigns, fluctuations in the spend budget were applied.
Results
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