Case Studies
Emfasis Education Group

The Emfasis Education Group or EMFASIS in short, was founded in 1999 by Menandros Emfietzoglou and since then, it has been operating according to the standards of prestigious European Colleges, with hundreds of students, many of whom are now successful professionals-scientists. EMFASIS is an educational preparation centre for candidates who want to study Medicine, Dentistry, Pharmacy, Veterinary Medicine, Polytechnic studies at undergraduate and postgraduate level in some of the most prestigious and historic Universities in Europe.

In order to increase targeted traffic to the website, as well as to attract messages and contacts from people interested in studying abroad, EMFASIS turned to AstroLabs for the implementation of a specific strategy.

Results

0 +

Keywords on the 1st page of Google results

0 %

Of the traffic comes from both Paid & organic users

0 %

Increase in traffic over a four-year period

Methodology

The AstroLabs team implemented a Search Engine Marketing strategy with the implementation of SEO and PPC Search Ads Campaigns.

Through the SEO strategy that we implemented, we proceeded to optimize the website with on site and off site actions, aiming to increase the number of impressions of the website in keywords - phrases related to consulting services and education for studying abroad. The first results started to appear gradually after the first semester and today emfasis.edu.gr has rankings on the 1st page of Google results in more than 525 keywords.

Aiming to appear in as many user searches as possible and to achieve visibility in multiple results on the first page of Google search results, we implemeted Google Search Ads campaigns. The Search campaigns were enhanced riwh RLSA (Remarketing Lists for Search Ads), and Display campaigns were also launched, targeting custom audiences, including competitors, and using remarketing to re-engage the audience. Finally, depending on seasonality, adjustments were made to the spend budget in these campaigns.