Creating content and coordinating multiple social media channels for a business is a time-consuming process with many parameters in order for a brand’s online presence to have the right dynamics.
But there are tools that can help you every day in all aspects of social media management, saving time and facilitating planning and creative processes.
The AstroLabs team chose 6 of their favorite tools for social media content creation & management based on their usability, features, connectivity and prices and share them with you!
Canva
One of the most well-known & go-to graphic design tools. Canva offers a huge range of ready-made templates, not only for social media graphics but also for web banners, google display ads etc.
It’s extremely easy to use and in case you don’t want one of the ready-made templates, you can create your own graphics from scratch using various elements, photos, videos & fonts. Also, you never have to worry about the correct dimensions of the graphics ever again as it is constantly updated with the most optimal dimensions for each use.
It can be used either for free or with a paid plan that gives you access to even more graphics, media & effects options to choose from.
All you have to do is think about what you want to design and within a few hours your graphic will be ready as you imagined it!
Unfold
Stories have tremendous storytelling capabilities through social media. You can design even the most casual and everyday moments within the context of a brand identity, without being limited by the boundaries of conventional stories through the free Unfold app.
So give a creative touch to your stories so that the contact with the audience is even more direct and imaginative!
Preview
When planning Instagram posts, we often think about how the Instagram Grid of our page will look in the long run. That is, when someone visits our company’s Instagram Page, how all the posts will look in combination, if the colors are sequenced together, if “playful” combinations are created, etc.
The Preview App has this very purpose, to show us how our Instagram Page will look like, enabling us to easily and quickly prepare mock-ups of our profile to see how the content we design will continue to be dynamic and consistent over time.
Grammarly
Copywriting during content creation may not be a favorite process for some people because of grammar & syntax checking
Grammarly is a browser extension that simplifies this process, not only through spell & syntax checking of your texts, but also offers feedback on the style of the text and whether it “sounds” like you think it does.
Google URL Builder
In order to monitor the performance of the links we share on social media we use UTM tracking codes. These are essentially configurations that allow us to check in Google Analytics what audience each link included in posts has brought in. But how do we enter such parameters?
Google URL builder is a very simple tool with which we can add UTM customizations to our links and it is very easy to use as we can share them in the familiar format of bit.ly links!
Sprout Social
Coordinating and scheduling posts, monthly reporting, monitoring comments and messages on all of our business’ social media channels is a multi-dimensional and complex process that constantly demands our attention.
Sprout Social is one of our favorite tools as it is an all-in-one social media management platform with features such as social listening, social engagement, analytics, scheduling posts across channels, monitoring competitor activity, etc.
Woorise
Woorise is an extremely easy-to-use tool for designing contests, quizzes, surveys & landing pages that will help you enrich your content through stylish and user friendly forms!
Your daily social media content through Woorise becomes even more interactive and engaging for your audience as it gives you a plethora of creative options for designing pages ranging from simple giveaways to surveys without the need for web developers to help you implement them. You can link such actions to any theme that suits your company and integrate it into your content, creating even more direct relationships with your audience as they will have an extra reason to follow you!
These tools facilitate many aspects of our daily processes. They have the potential to save you time, money and give a boost to your creativity without being a designer or web developer.
But they remain simple tools that help to implement the steps of your company’s digital strategy. In order for their results to be in line with your expectations, they need to be part of a broader planning framework and serve specific and measurable purposes.
