When a Digital Marketer executes the stages of his digital strategy, he relies on the data that he acquires after research in order to apply it to achieve his customers’ goals.
To achieve this, he needs to have in his digital “quiver” not only the most “sharpened arrows” but also the easiest and quickest access to them in order to save time.
That’s why most Digital Marketers use Google Chrome as their primary browser as with over 2.5 billion active users, it’s only natural that a huge number of Google Chrome Extensions have been developed to make their lives easier.
The AstroLabs team selected 8 of their favorite Google Chrome Extensions that they use daily to complete their daily Digital Marketing Tasks for both short and long term goals.
Extensions that will help you in SEO
SEO Quake
Are the SEO tactics that have been implemented on your pages working? SEMrush’s SEO Quake, provides the main SEO metrics so you can do a mini audit on any website.
It allows you to check the basics such as page titles, descriptions, header tags and diagnostic report of the keywords used. Speaking of keywords….
Keywords Everywhere
Another fantastic tool that allows you to find the most popular keywords used by a page (even a YouTube video), the estimated traffic each one provides and their position in relation to their use by the competition.
Extensions to control your Analytics
Google Tag Assistant
Google Tag Manager is Digital Marketers’ best friend that allows them to be developers without being programmers as they can, with minimal knowledge of code, enable specific functions on pages they manage.
The Google Tag Assistant, once activated, tells us which tags are working on a website as soon as the loading is completed, which events are being tracked and if it has any past codes related to Google Analytics. Especially important so that we can see for ourselves if the codes we passed through Google Tag Manager are working properly.
It also gives the useful ability to record through the “record” option our browsing session and get a report on how all the clicks we make on a page appear in Google Analytics.
Facebook Pixel Helper
Like the Google Tag Assistant, the Facebook Pixel Helper works in the background and allows us to see if the Facebook Pixel code passed to a website is working properly and recording certain events.
This allows us to see both if the Facebook conversions we want on a page are being recorded correctly but also gives us an idea of what metrics are important on competitor pages!
Extensions that will help you in Content Production
Colorzilla
Those who have used Photoshop have often wished there was an Eyedropper tool for Internet pages. Colorzilla does just that! It allows you to pick any color of your choice from a website, in any section of it, and stores the corresponding hexcode (i.e. the color code) to quickly paste it into your favorite design tool. Particularly useful when we’re designing content and don’t have the company identity handy.
Grammarly
We have mentioned Grammarly before and not by chance since it facilitates the process of text editing, saving valuable time through the grammatical and syntactic checking it does automatically. It also gives us very useful advice regarding the style of the text and whether it “sounds” as you think it does.
Extensions that will help you in Web Design
Wappalyzer
“But well, what did he build this site into?”
This is a question that those of us working in the digital marketing industry often have, giving either a negative or positive connotation to our question.
Wappalyzer answers all the questions we have about building a website. It identifies which CMS or Framework it is set up on, what marketing applications are running in parallel, whether it has past tools for analytics and generally gives an idea behind the “curtain” of the website we are interested in.
WhatFont
An extension that is quite descriptive in itself, WhatFont allows us to click on any text within a page and gives us all the information about the font family it belongs to, its weight, its size etc. It has saved us many times time from reading endless lines of code of a page until we find the information we need about its fonts.
The above Google Chrome extensions facilitate many aspects of our daily processes. They have the potential to save you time, money and allow you to focus on more demanding digital marketing tasks.
But in order for their results to be aligned with your expectations, they need to be part of a comprehensive digital marketing plan with clear, measurable and specific goals.
