When a user subscribes to your newsletter, they are not just interested in receiving emails. They are interested in your brand itself.
Designing the right mail marketing campaign can bring your prospective audience closer than ever to your business and create an ongoing dialogue with them so that they remain happy with their choice to give you their email.
But the plethora of tools available can be confusing for a business looking to take its first steps. For this reason, the Digital Marketing team at AstroLabs has selected their favorite Email Marketing tools so you too can start sending emails with the right personalizations & automations to help you achieve your marketing goals!
Mailjet

One of the favorite Email Marketing platforms, Mailjet offers comprehensive solutions through easy-to-use tools at a fairly competitive price especially for businesses that don’t yet feel comfortable to invest a big budget in their email marketing plan.
It has a large variety of ready-made templates so you can start designing your newsletters, with responsive design for proper viewing on all devices. It is also 100% compatible with the majority of CRM & CMS tools, making it an attractive option for seamless integration with the tools your business already uses.
The organized dashboard as well as the detailed statistics that are available after sending each mail, help in the daily use of the platform through the readable and accessible information they provide so that even someone who has no experience with marketing in general can form an objective picture of the performance of his emails.
Zapier

Automation has never been more necessary in the modern digital marketing landscape than it is now, and it’s never been easier than with Zapier.
Want to automatically update a google friend sheet with the information of a customer who just subscribed to this newsletter? Do you want a personal notification on your chat service of choice whenever someone clicks on your lead ads campaign on Facebook? With Zapier you can connect your email marketing platform with any other application you use such as online forms, eCommerce & CRM tools.
The power of automation lies in saving time and oversimplifying your daily digital marketing processes. Especially in mail marketing where your audience is more “next door” to you than ever before, you can always have a complete picture of where your potential customer is in the marketing funnel. Speaking of funnels…
ClickFunnels

The “mapping” of the customer’s journey (i.e. the path that a potential customer follows from inception to purchase) needs the appropriate marketing funnel tool.
Through ClickFunnels you can easily and quickly design your own funnels (without the need to use code) so that you are fully aware of the levels your customer should move to according to your marketing strategy.
The parallel monitoring of these funnels, combined with the statistics of the results after each mail marketing campaign, will give you a global understanding of which parts of your strategy are working and which ones need to be modified accordingly!
ActiveCampaign

More of an all-in-one CRM & Automation Marketing platform than a pure email marketing tool, ActiveCampaign offers solutions to use your available contacts as efficiently as possible as it gathers information about the overall user journey.
It has an easy-to-use visual builder to design your email campaigns but its real value comes when you create your first automations through it. It already contains its own automation “recipes” that have been proven to work for many platform subscribers but you can customize the automations as you want especially at the customer experience level with options like sms marketing, site messaging and as always, CRM compatibility.
The option of A/B testing in email marketing is a fairly standard process offered by many platforms. But at ActiveCampaign you can test through A/B split testing which automation processes work best! That is, where there are delays in clicks, which parts of mai are noticed more by the audience, at which points they may leave completely and which ones work best to get them to the page you have chosen.
Mailchimp

Perhaps the most well-known mail marketing platform on the market, Mailchimp offers a comprehensive package of solutions specifically for those who choose the paid plan that suits them.
The platform’s Content Manager gives easy access to the graphics you consistently use to create your newsletters, and through simple drag ‘n’ drop design you can be in your customers’ inboxes in minutes.
But it is a favorite choice for many users because of the ready options it gives once you connect it to the CMS of your website such as automatic shipments when a user abandons his cart or welcome new subscribers with a discount coupon.
Any business, regardless of industry, using email marketing correctly can get even closer to the goals it has set as a company. The right tools for your business email marketing tools though can really take a business’ profits off the ground thanks to the possibilities they offer and the opportunities that come from the right combination that always fits your brand.