From lead generation to closing sales – with consistency, speed, and zero manual follow-ups.

Just because you’re generating leads doesn’t mean they’re ready to buy. The key lies in what happens between the first interaction and the “I’m ready to purchase” stage. That’s where CRM automation comes in: a silent but strategic nurturing engine that works 24/7.

Why You Need CRM & Email Automations

79% of Marketing Qualified Leads (MQLs) are not ready to buy when they first engage with your business (source: MarketingSherpa). That doesn’t mean they’re not interested – they’re just not there yet.

This is where nurturing comes in: a series of personalized actions based on the lead’s behavior, aimed at building trust and guiding them toward a purchase decision.

With automations, you can:

React in real-time based on what a lead does (or doesn’t do)
Free your sales team from manual follow-ups
Stay top-of-mind, without being pushy

How It Works – The HubSpot + MailJet Nurturing Flow

Lead Capture & CRM Entry
When someone fills out a form, downloads a guide, or is manually added, your CRM (e.g., HubSpot) triggers: “New Contact Created”.
Segmentation
The lead is evaluated and tagged based on industry, role, or source.
Example: An export-related lead is automatically enrolled in the “Export Leads” nurturing flow.
Email Sequence via MailJet
An automated email program launches, fully customizable:

- Day 1: Thank-you email + case study link
- Day 4: Value-add email (industry insights or whitepaper)
- Day 7: Invitation to call/demo
- Day 10: Follow-up with a question or helpful link

📌 All emails are sent automatically, no manual steps involved.

Trigger-Based Actions (via Zapier)
With tools like Zapier, behavior-driven actions are possible:

- If a lead opens 2 emails but doesn’t respond → send a reminder
- If a lead clicks a CTA → create follow-up task in CRM

KPIs You Should Track

An automation strategy without KPIs is like GPS without a destination.
With your CRM, you can monitor:

Open Rate – Who opened your emails?
Reply Rate – Who replied?
Meeting Bookings – How many booked a meeting?
Lead Scoring – How close is each lead to conversion?

Are You Ready for CRM Nurturing?

Ask yourself:

☑ Have you defined your ICP and Buyer Personas?
☑ Are your flows mapped to funnel stages?
☑ Are your emails personalized?
☑ Is your CRM integrated with email & automation tools (e.g., MailJet, Zapier)?
☑ Are you tracking KPIs and doing A/B testing consistently?

Coming Soon

Lead Magnet (coming soon)
A complete “CRM Automations with HubSpot & MailJet” guide with templates, trigger diagrams, and walkthroughs.
Tutorial Video
Watch a real CRM nurturing flow in action using HubSpot & MailJet.

Stay Tuned!

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