During the buying process there are many factors that influence the buyer’s final decision, each with a greater or lesser degree of influence.
Among the most decisive factors are those related to the visual impression made by the product, such as the design and colours of a package or a corporate logo.
There is of course a whole science around colours and how they affect our mood and emotions and consequently our buying decisions.
For example, black and dark shades give us a sense of seriousness, reliability, dynamism and professionalism. It is widely used to create the corporate identity of ‘robust’ companies, such as housing, brokerage, consultancy and so on.
Green, on the other hand, gives us a sense of “natural”, reminds us of ecology and calms us down, so it is best suited for companies operating in the field of organic products, human resources and the pharmaceutical industry.
Colours are even related to the type of consumer we want to attract. For example, bright colours such as red and orange are more attractive to impulsive consumers and are therefore widely used in promotions and discounts. More on this can be seen in the image below:
Colors are also important in Web Design…
As you can already imagine, colours have a significant impact on the success of a website. All of the above should be taken into serious consideration when creating a website for your company.
Every day more and more purchases are made online, from furniture, clothes and even food, and online shoppers are increasingly demanding more from the online shops and websites they visit.
It is no wonder that online shoppers pay great attention to all the details of websites and especially to shapes, colours and generally anything aesthetic.
They want to enter the site and feel familiar. To see colours that will pique their interest and of course to easily understand its function.
Research has shown that 52% of shoppers will not return to a website if they are not satisfied with the design and colours, while 42% will not buy because of the above even if they like the product in the first place.
Therefore, pay great attention to the aesthetics of your website. Study well the parameters of your company and the products or services you are marketing, the consumer you want to attract and the emotions you want to evoke. Discuss all this with your web designer and build the most suitable website for you.
In a time like this, where visual stimuli are more important than ever, the least you owe your company is to give it the opportunity it deserves!
